Why PR Isn’t Working for Your Business - and How to Fix It

If your PR efforts aren’t getting results, it’s not your fault. Most small businesses are never shown how PR actually works, so they end up pitching the wrong things, to the wrong people, in the wrong way, and even at the wrong time.

I’m Ali Steed, a journalist and PR specialist, and I’ve worked with businesses ranging from start-ups to global companies to help them get their messaging right.

Later this month, I’m running five live, one-hour sessions to help you build a PR strategy you can actually use, based on your business, your story, and what you’re trying to achieve.

Across the sessions, you’ll learn how to:

1. Identify a strong PR angle.

2. Develop stories that are worth pitching.

3. Understand where to take them.

4.  Approach journalists or platforms in a way that gets a response.

By the end, you’ll have a clear, practical approach you can apply immediately.

The sessions will run from April 21 to April 25 6pm - 7pm UK time.

£95 for five live sessions plus founding access, so you will receive lifetime access to the sessions.

In many cases, this may be a tax-deductible business expense, depending on your circumstances.